It's never too late
Overweight, anxious, convinced you've missed your window. You haven't.
Lou Hendrix · Almost 60 · Still Climbing
Make Abs Great Again
Transform your life. Build a stronger you. Inspire others.
I stop people in gyms and on the street and ask them what they'd change. Then I show them it isn't too late. It wasn't too late for me, and I'm almost 60.
01
I'm not selling you
a before photo.
Most fitness marketing is a 24 year old telling you what worked for a 24 year old body. That was never going to help you, and deep down you already knew that.
I'm almost 60. I have the knees, the schedule and the history that come with it. Everything I teach had to survive contact with a real life first, or it didn't make the cut.
This isn't about looking good in a mirror, though that happens. It's about being the person your family can lean on. Discipline you can keep on a bad week. Accountability that doesn't shame you. Faith, if that's part of your life, that carries into how you treat your body.
It is not too late.
It was not too late for me.
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01
No gym required to start
Week one happens in your living room. If you never set foot in a gym, the plan still works.
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02
No calorie math
Jets run on jet fuel. You'll learn what to put in, not how to run a spreadsheet at dinner.
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03
Built for a real schedule
Kids, shifts, church, travel. If a plan collapses the first busy week, it was never a plan.
02
The interviews
I walk up to strangers and ask the question nobody asks them. What would you change, and what's stopping you. Some of them cry. Most of them thank me. All of them are somebody's parent, somebody's kid.
My own turnaround
From dreading the door of the gym to the shape I'm in now.
Souls and lives
Why I think looking after your body is part of looking after your soul.
03
The free
30-day plan
Thirty days, built around your body and your schedule. Costs nothing, asks for no card, and there's no call to book before you get it.
- A day-by-day plan you can actually follow
- Food guidance without the calculator
- Starts at home, scales to a gym when you're ready
- Written for a body that's been around a while
04
Train with me
Start free. If you want me closer in, there are three ways to do it.
The app
from $39/mo
Plans, check-ins and the whole library. You run it, I built it. Best if you're self-driven and just need the map.
Start with the free 30 days →Most people start here
12-week
transformation
Twelve weeks with me actually watching. Your plan, adjusted as your body answers back, plus the accountability that makes the difference between week three and week twelve.
Pricing on the call
Book a strategy callVIP
One to one
By application
Direct line to me, built around a life that doesn't bend easily. Limited, because there's only one of me.
Enquire →05
Palm TV Network · Premieres 1 September 2026
The Great American
Get Fit Challenge
Family Edition
Whole families, one challenge, on television. I'm the creator. If you've ever wanted the people under your own roof to do this alongside you, this is the one to watch.